The leverage isn't the prompt — it's what you hand it first. Fill these in with any LLM, then give the finished files to Claude Design, Stitch, Canva, or whatever you use.
Three bundles: wireframes and prototypes, pitch decks, and marketing sites.
Pick by what you're making. The first four documents are the same in every bundle — those are the ones that do the work.
Make it 01 — Audience Persona. It's the document that changes the output most, and it's the one almost everyone skips. Brand is the fun one to write and the one that matters least.
For screens — apps, dashboards, internal tools. Adds page structure, user flows, interaction rules, and an accessibility floor.
For slides — sales decks, investor pitches, talks. Adds slide flow, timing, transitions, and what to cut when you're running long.
For websites, landing pages, and one-pagers. Adds site architecture, navigation, page purposes, and the states most AI output forgets.
The most common reason AI design output feels generic is not the design — it's that the copy was generated too, from nothing. Write your value proposition and your claims yourself. Let the tool expand and tighten them. AI is excellent at remixing your words and bad at inventing them.
Wireframe, mockup, prototype, design exploration, deck, one-pager — these are different things and they are not interchangeable. Most people say wireframe when they mean mockup, get grey boxes back, and conclude the tool failed. Name the outcome and work backwards from where the artifact ends up.
Some tools, Claude Design among them, let you set up a persistent design system from your existing assets — a deck, a PDF, a logo, a finished web page. Do that once and every project starts on-brand instead of starting from defaults. If your tool has no equivalent, attach your brand file each time.
The anti-list does more work than the wish list. Three adjectives you are not, the shots that are wrong for your brand, the words you never use. Without it, the tool reaches for the most common version of whatever you asked for.
When you want one specific element changed, use the tool's commenting or direct-edit controls rather than describing the change in chat. Conversation is for broad moves. If your request names one element, don't type a paragraph about it — point at it.
Inspiration images can end up reproduced more literally than you intended, which is a rights problem if you don't own them. Describing the aesthetic in words is usually safer and often more precise. Use synonym-rich descriptions, since a single unusual adjective may mean nothing to the model.
If several rounds of edits have made things worse rather than better, a long session has usually drifted. Starting a new session with your documents re-attached is faster than arguing your way back. This holds across tools — it is a property of long conversations, not of any one product.
These tools are a good example of using AI well — be thoughtful about the project up front, provide real context, let it carry you most of the way, then apply human judgment to cross the finish line. The last ten percent is still yours.
The things people ask after they've tried a few prompts and hit a wall.
We build vibe-coded apps and AI automations for GTM teams. If you need something beyond templates, let's talk.
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