B2B marketer turned AI implementation specialist. demand AI studio exists because GTM teams deserve an operator in their corner — not another vendor who needs the workflows explained to them.
Christen George-McFerrin built her marketing career in B2B — specifically in HR tech and HR services, where the buying cycles are long, the stakeholders are many, and the margin for fuzzy strategy is thin. From the start, she was the person testing new tools before there was a playbook, running experiments before anyone asked for them, and figuring out what actually worked rather than what was supposed to.
That instinct for tinkering — for building and testing rather than theorizing — is what drew her to AI early. She started using it to solve her own marketing problems: writing at scale, scoring leads, automating the manual work that accumulates in every GTM operation. The more she built, the clearer it became that most teams weren't getting real value from AI — not because they lacked ambition, but because they lacked someone who already understood their workflows.
demand AI studio is the result. Christen works with GTM and operational teams to build AI automations and custom tools that fit their actual motion — not a template with their logo on it. She knows what demand gen looks like, why pipeline stages matter, and which AI workflows survive contact with a real organization. She builds the systems, documents them so your team can own them, and leaves when the work is done.
Scaling content and campaign output without scaling headcount.
Automating the manual work that lives between the CRM and the spreadsheet.
Wanting a roadmap for AI adoption that's grounded in real workflow, not vendor slides.
Building AI into the systems that connect marketing, sales, and revenue.
Book a discovery call and we'll scope what AI can actually do for your GTM motion — no strategy decks, no vendor pitch.
Book a Discovery Call